Responsive, Ecommerce design for Theatre People
To create responsive, mobile & tablet designs for the TheatrePeople.com brand. Usability and flow were very important for this high-traffic, rapidly expanding website. Consistent branding, optimal performance and scalability were also considered.
With a successful Desktop website performing well and a number of projects underway at any one time, TheatrePeople simply wanted to improve on their Mobile and Tablet solution for the time being. The strategy was to create a new responsive platform for hand-held devices with plans to bolt on a new Desktop version at a later date. Node.js would be used to pull in additional content, scaling up from mobile-first.
Some of the bespoke vector icons I created for the TheatrePeople brand. Saved as a Glyphicon webfont to maintain their crisp appearance on retina displays and allow for flexibility with size and colours.