Theatre People

Responsive, Ecommerce design for Theatre People

The Brief

To create responsive, mobile & tablet designs for the brand. Usability and flow were very important for this high-traffic, rapidly expanding website. Consistent branding, optimal performance and scalability were also considered.


With a successful Desktop website performing well and a number of projects underway at any one time, TheatrePeople simply wanted to improve on their Mobile and Tablet solution for the time being. The strategy was to create a new responsive platform for hand-held devices with plans to bolt on a new Desktop version at a later date. Node.js would be used to pull in additional content, scaling up from mobile-first.


Some of the bespoke vector icons I created for the TheatrePeople brand. Saved as a Glyphicon webfont to maintain their crisp appearance on retina displays and allow for flexibility with size and colours.

Theatre People Real World view

Let's talk!

For inquiries and availability, please don't hesitate to get in touch and I'll see how I can help.